This forum topic is based on a poll conducted earlier. Voting has been closed.
Does your wine actually taste better when you pay a lot for it?
- Everything tastes better when you know it's expensive.
- Oh, there's no diference between cheap and costly stuff.
- I don't know, because I don't drink alcohol.
- I don't know, but I'll test it if you'll pay and pour.
- Test the blood alcohol level of the scientists who came up with this!
Posted on Tue, 01/15/2008 - 22:06 — by CCTModerator
Joined: Mar 2007
Posts: 86
Here's how Los Angeles Times writer Denise Gellene's "Price trumps taste buds" begins:
When it comes to wine tasting, pleasure is in the price.
Using brain scanners to monitor the minds of wine drinkers, scientists found that people given two identical red wines got more pleasure from tasting the one they were told cost more.
The study, reported Monday in Proceedings of the National Academy of Sciences, demonstrated for the first time how marketing tactics -- such as raising the price of a product -- can cause the brain to play tricks on itself. [...]
And here's how Contra Costa Times writer Jessica Yadegaran's Corkheads blog post "The price of knowing" begins:
Fine study about the brain and wine preference in today's paper. Like we didn't know that the average American consumer is obsessed with luxury and that more expensive always equals better in this country? [...]